Ethno marketing

multiGermany is home to over 15 million people with an immigrant background; more than 2,500 media contact these communities in the “native language”.

In particular, the two largest groups of Russians and Turks have a complex media landscape, which allows addressing the specific target groups. Whether Turkish television or Russian newspapers in Germany, you can take the chance to sale your product or service to these target groups.
We will support you through the MMD-production with the creation of appropriate advertising media in Turkish or Russian. In addition, advertising success can be measured by an appropriate research through the DATA4U.

Two features make advertising for these ethnic communities of particular interest: all groups are young and consumer oriented.

Research on ethnic groups in Europe can be found here: www.data4u-online.de

 

The MMD works with the “TurkLocator” for an optimum target group planning!

The MMD operates as one of the first agencies in Germany with the Germany-wide “TurkLocator”. With that the MMD can provide their customers with an optimal response of over 3 million Turks in Germany.

The “TurkLocator” was developed by the Data 4 U. The “TurkLocator-Germany” condenses the facts of Turkish migrants nationwide and to the level of an individual streets – it contains the information on the total number of Turkish immigrants, their age and gender, the size of the households, the number of children, and their average household net income.

Thus the tool allows to determine the potential of Turkish audiences in Germany and allows optimal planning of outdoor campaigns, direct mail, local PR campaigns or other direct advertising measures. We are happy to plan your advertising campaign targeted and cost-effectively. Contact: Yvonne Mevius / ym@mmd.de / telephone 0049 30/217 395 0