To reach target audience accurately and to achieve high coverage – particularly when introducing new products – is provided by banner advertisements on high-reach portals.
• analysis of the target group
• analysis of the advertising environment and conditions: page impressions / reach (AGFO / IVW and others)
• negotiating the terms (TKP / CpC / CpX)
• selection of ad space
• selection of advertising media (banners / video ad etc.)
• management of advertising
• controlling and reporting of the advertising